In recognition of the growing importance of small businesses in the Kenyan economy, we took the initiative to provide a comprehensive training program for our alumni who either have existing small businesses or are planning to venture into the business industry.
The training program intends to empower alumni with essential skills and knowledge for navigating business challenges effectively and achieving success.
It conducted over two months, has covered a range of topics essential for small business owners to thrive in a competitive market.
The training was being conducted by Be The Leader (BTL) led by Lydia Ontiri at the Lutheran Church along Ngong Road. The training provided a comprehensive understanding of various aspects of small business management. Some of the topics covered included:
- Generation of business idea
The participants learned effective techniques to generate innovative business ideas and identify gaps in the market. They gained insights into market research, customer analysis, and the importance of value propositions in developing a business concept.
- Writing and presenting business plans for a grant request
Acquiring skills in crafting business plans to secure grants and funding involves learning to present business goals, strategies, and the impact of the business.
- Financial management
Understanding the financial aspects of their business and learning risk management to safely safeguard their ventures
- Marketing and pitching
They also gained insights into marketing segmentation, branding of their businesses, and customer acquisition techniques. Additionally, they have sharpened their pitching skills to effectively communicate their business ideas
An exhibition took place on the 19th of March at the NRCF offices. The exhibition provided an opportunity for the trainees to showcase their products.
Two Strathmore University judges assessed displays, accompanied by 2 student exhibitors showcasing their business products at the event.
The training has successfully equipped 10 alumni with skills in business management and we would like to express our gratitude to Be The Leader for providing training and guidance to these alumni.
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