Friends of Ngong Road

We empower Nairobi children living in poverty to transform their lives through education and support, leading to employment.

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September 18, 2021 By Kelvin Thuku Leave a Comment

Elimu Hub is a reality!

We want to send a sincere thank you to all our students, supporters, and donors who have made Elimu Hub possible. And a special thanks to the South Metro Minneapolis Evening Rotary Club and the Rotary Club of Kikuyu for partnering with NRCF/FoNR in this noble project. You have all overwhelmed us with your generous response to the campaign this summer as we surpassed the goal substantially.

The additional gifts have allowed us to build a larger Elimu Hub that will better serve our needs, not just now, but in the future, as we grow. Instead of using five 20-foot containers, for a total of 800 square feet, we are expanding it to seven, totaling 960 square feet of space for our library and computer lab. The work will commence this month and we are excited to welcome the students in a couple of months. Elimu Hub will be more than just a physical place. It’s where students can support one another, alumni can return to the network with one another and mentor younger students, and where Wepowerment can happen.

Thank you again!

September 18, 2021 By Paula Meyer Leave a Comment

Letter from Paula

Dear friends,

Our mission since inception has been to support life transformation through education and ultimately employment. In 2021, we have come to believe we must increase our focus and effectiveness on the employment dimension of our mission.  

Much of the employment in Kenya is called “casual”. Since there aren’t enough job opportunities in the formal Kenyan economy, people must create their own employment to survive. Most families of students in our program support themselves with casual labor. At the low end, this means cooking food to sell in the slums or running a small kiosk, or doing day construction labor. If you are educated, casual labor may be a contract or temporary work.

In May 2021, Friends of Ngong Road conducted a survey of alumni that we call The First 100.  We surveyed 112 alumni of the program and received 95 responses. We learned that:

  • 80% of alumni have had one or more jobs in the past twelve months.
  • At the time of the survey, only 46% of alumni were employed. Among that group, more than 80% had a job in the formal economy.
  • Among the unemployed, more than 70% had been working in the casual economy and when COVID hit, their work disappeared.
  • 59% of alumni are supporting at least one other person – a child, a parent, a sibling.  

Our conclusions are that we must provide more support to help students gain employment in the formal Kenyan economy.  Kenya’s employment picture is certainly not at its best due to COVID-19. Nonetheless, our board of directors concluded we must do better. We are working to accelerate our efforts to support long-term employment by:

  • Deepening our understanding of areas where job opportunities exist in Kenya and then ensuring our students are preparing themselves in areas where there are employment opportunities.
  • Preparing students for employment during high school by teaching them about what kinds of jobs exist and the skills needed to get those jobs, teaching self-awareness so they become more astute about where they are likely to succeed and teaching interviewing/communication skills. We call these programs Life Skills and now deliver curriculum to all four years of high school.  
  • Redoubling our efforts to partner with employers, local board members and other Kenyan supporters to connect students to that important first job.

An educated student is much more likely to succeed than an uneducated one, but employment is the only way to truly transform lives. We will be working hard on this and sharing our findings. We support transformation through education AND employment!

September 18, 2021 By Carole Patrikakos Leave a Comment

Consider Sponsoring a Student Who Lost their Sponsor – Owen

Due to the lasting impact of COVID-19, we have had a few sponsors who are no longer able to continue supporting their students’ education, in addition to the 200+ students on our waiting list.  One of these students hoping for a new sponsor is Owen.

Owen joined our program in 2018, and is 12 years old. Owen attends Jagiet Academy boarding school and is working hard to get good grades. His best subject is English.  When he grows up he wants to be an engineer. In his free time, he loves playing soccer, doing taekwondo, and dancing. He enjoys the company of others and has many friends. His favorite meal is fish and ugali (a Kenyan staple made of cornmeal).

Owen’s parents work as street vendors, but don’t make enough money to support their family. They live in a two-room house made of iron sheets and wood. The house is connected to electricity, but they don’t have running water. The house is so small that Owen has to share a bed at night with all of his siblings. 
Owen is looking forward to getting another sponsor who will help him be successful in school. Many of our sponsors choose to support multiple students! Please consider sponsoring Owen or another waiting student.

August 3, 2021 By Kelvin Thuku Leave a Comment

Creating Elimu Hub – A Collaborative Experience

Students, alumni and staff are all very excited about the prospects of Elimu Hub becoming a reality. Part of what makes it so exciting is that it began as a small idea about how we could create more space for the Computer Lab at the new NRCF offices. As Friends of Ngong Road team shared thoughts, the idea grew. What about something that served more students, and perhaps alumni? What if we could dedicate space to an expanded library? Feedback and ideas were exchanged for creating a unique, special space for our students. And then, we started dreaming about how could we design the space in a way that was eco-conscious, inexpensive, and inclusive. Thus, the solar-powered shipping container Hub was born.

After we together arrived at an overall design, the U.S. team came back with the thought of naming the place. At first, we were simply thinking we’d call it the “Student Resource Center”. But when we started to consider how to relate the name with our mission, our eyes opened to some creative thinking. Many of our ideas came from asking our students. That got them very excited. 

In the end, we decided on “Elimu Hub”. ‘Elimu’ translates to ‘education’ and is aligned with our overall mission. ‘Hub’ helped express how our new place would become a center of activity, innovation, and creativity. The combined name is meaningful in the Kenyan context and it’s easily translatable to our English-speaking sponsors and supporters.

We followed up the new name with creating some wonderful graphics that brought together the physical design of the containers, bringing to life the idea of a central hub. The graphics expressed vitality and creativity and along with the building renderings, Elimu Hub is becoming more real every day. 

Each and every week, NRCF and FONR meet as an Operations Committee to share information, express ideas, and work together through issues that keep the organization running smoothly. Last year’s Food from Friends campaign is another example of successful collaboration. During the 2020 crisis, we identified critical needs for families and quickly found ways to source and distribute food support. Working together, we ensured families survived the pandemic and worked together to ensure their well-being.

Our collaborative working relationship is also an essential part of our annual planning process. From September through December each year, we work together to budget and plan activities, programs, and campaigns both in the US and in Kenya. Working together as a united team, with strong communications and appreciation for differing perspectives has made it possible for us to collaboratively manage for the long term and respond to short term issues. 

Establishing communication and collaboration style enabled quick creation and pursuit of Elimu Hub. We are thrilled to be able to bring this safe, reliable resource to our students in Nairobi. We look forward to bringing you along on this journey.

July 8, 2021 By Keith Leave a Comment

Karibu Loo Corner

Business update 

Karibu Loo has been affected by the pandemic. With the emergence of COVID-19 vaccines and with much of the world gradually lifting lockdowns and restrictions, the Kenyan economy had started to gain traction. We were hopeful that 2021 business performance would improve, but in March 2021 a second COVID wave came and restrictions were re-imposed. As a result, business declined in April and May as many event planners and companies canceled events.

One major trend since the onset of the pandemic in 2020 and leading into 2021 is an increase in long-term rentals.  These are mostly construction companies that have continued operating and renting loos throughout the downturn. This has enabled Karibu Loo to survive during the pandemic.    

Digital Marketing Campaign 

While business was challenging in 2020, it was critical to preparing for the future. To set ourselves up for success, we launched a digital marketing campaign to raise awareness and generate new sales. We believe once we have fully implemented this online marketing campaign, it will yield results in both the short term and the future, post-COVID-19.

The campaign is being managed in Kenya with help of U.S. digital marketing volunteers. With the easing of COVID restrictions and our digital marketing campaign starting, the business has begun to pick up in June. July looks promising. 

The campaign continues using humor. Our Chief Creative Volunteer, Steve Kotvis, has developed Google Search ads like: 

“Today’s my wedding day, when I say “I do”,  don’t forget Karibu Loo”

“Count on your crew, Gotta go #1, Gotta go #2. Remove the phew, call Karibu Loo”.

We monitor response rates and poor-performing ads are eliminated and replaced with new ones. 

The number of people calling and emailing to enquire about our services and pricing rates have been increasing, and sales are improving. 

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Friends of Ngong Road
100 1st St S #581308
Minneapolis, MN 55458
(612) 568-4211 | info@ngongroad.org

EIN: 20-4690846

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